Havaan · Brand exploration · October 2026

Twenty-four directions for a haven in nature

Each direction is a full brandbook covering the concept, logo, colour, typography, voice, imagery and applications. Each tile shows the direction's own ground colour, display face, palette and lead tagline. Open one to read the complete book.

See the scorecard: all 24 graded by Claude and Codex on 12 dimensions →

Series 2 · 18 October

Together, by the fire

Benchmarked on Raus, Wikkelhouse and REDUKT. The focus is friends, family and company retreats, with fire, sauna, the seasons and local makers. Every direction includes a location system that starts at the IJssel and can grow to other Dutch regions and across Europe.

Series 1 · 17 October

A haven in nature

The first round, based on the investor memo: a quiet escape for urban millennials, with minimalist luxury, eco design and a seamless digital stay.